Even after youre finished writing the book, you still have to figure out how to get it out there on the market. As a self published author, you should know as much about marketing your book as you do about writing it. Believe me, just because youve put your content into a book doesnt mean people will be tripping over in crowds to buy it. In 2006, she founded the book distribution and sales company new shelves books, one of the fastestgrowing book distribution, sales and marketing companies in north america.
Social media is a must to promote your book or short stories, but it can be extremely timeconsuming. There are hundreds of ways to market selfpublished books. Jul 09, 2019 emma is an experienced publicist and has worked in book marketing and pr for 12 years. Top 10 selfpublishing companies for firsttime authors. The problem is that much of this would be impossible to keep up with andor would begin to interfere with family and personal relationships. Metadata is the piece of information that will differentiate your ebook from the rest and definitely should be part of your book marketing strategies. Getting your book noticed, however, is a big challenge and without the resources and connections of a publishing. Innovative marketer in command of the complete toolkitprint, digital, broadcast, social, email. How to publish a book and sell your first 1,000 copies. Within the first few paragraphs i realised what i had been doing so far was completely wrong, and had made up my mind to change my.
Nov 18, 2014 marketing your self published book involves a lot of focused work, typically as much work as it took to write the book in the first place. How to get your selfpublished books into bookstores and. She is the author of the new book, the write way and works with self. Marketing your self published book involves a lot of focused work, typically as much work as it took to write the book in the first place. Kindle ebook marketing techniques prior to my book launch. Marketing is the one aspect authors, again and again, lament gives them the biggest headaches. Some other ways to market suggested here may appear unnecessary. Talk to your publishing consultant about how we can add your. Book marketing consultant tim grahl defines your platform as whatever plan and methods you use to connect with readers and sell books. Book marketing for authors self publishing through amazon and other retailers kindle edition by rutkowska, alinka. If you are just starting your selfpublishing journey you might as well get our 2018s best selfpublishing resources article. When to start marketing your book and how to balance your time. While writing will get your book published, promotion and marketing is what will get you sales and more readers. Aug 16, 2018 marketing your selfpublished book is a time consuming and difficult job.
This is true of book publishing, and especially true of book marketing. Your book or author website andor blog should be a. Most published authors, especially of the first time variety, wont have access to a fullsuite of marketing. Fantastic book marketing tips whether youre new or old school. Promoting my own book shouldnt be my responsibility. Of course, if you just want to get your book out there, you can always format it for free and selfpublish. Find out who your book appeals to, get to know those people well, and be where they are, both online and off.
Weve also provided the programs in the table below to help you. Well help you learn how to market a selfpublished book with these basic tips. But the good news is that marketing is also about fostering connections and relationships, which can be rewarding to you and your fan base. Sometimes it helps to look at book marketing as what it really is a business. Jul 20, 2017 marketing techniques for self published authors. After all, us authors already have one of the best possible marketing tools at our disposal. How to sell more books on amazon self publishing school. Apr 02, 2020 book marketing for selfpublished authors marketing takes planning, organization, and consistent action. Marketing 5 books that will make you so much better at marketing yourself or your brand study up on advice from these marketing experts. Just like learning to write well and honing your craft, marketing also takes education and preparation but iuniverse is here to help. Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece.
And here at selfpublishing school, you first have to learn the truth before taking action. Boost your amazon book promotion with preorder strategies author marketing experts, inc. Publishing takes less than 5 minutes and your book appears on kindle. Our 5step book marketing guide can increase your books success, helping you to generate buzz, make connections in the industry, and break into foreign markets. Of course, to have amazon self publishing create a steady income for you, you do need to take some steps. Its a great way to get some backlinks to your site and maybe.
If you can develop a positive attitude about book promotion, people will pick up on it, and tune in immediately. Search keywords may be updated at the title level in your kdp account, and we recommend choosing up to five keywords that relate to content of your book. Mar 14, 2018 we have to do things right and set our efforts up for long term sales. How much money are you able and willing to spend marketing. Mar 14, 2018 great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. How to market selfpublished books in the digital world. Five tips on how to promote your selfpublished book. For many selfpublished authors, book marketing can be intimidating. In this article, we share 11 book promotion ideas that will improve your books visibility among your target audience and help you sell more books. Marketing your book should start the moment the ink dries on your publishing deal.
Still, stories of booksespecially selfpublished bookssucceeding without any marketing, are rare. Services like and amazons createspace mean its never been easier to become an author and publish a. Set up your author blog, start an email list, guest post, do blog tours, create a facebook fan page, seo your books and make them available on all the major book. Selfpublish ebooks and paperbacks for free with kindle direct publishing, and reach millions of readers on amazon. Sep 12, 2019 boost your books success and sell more copies of your book by following 20 marketing tips and tactics for selfpublishing authors. Keywords you can increase the visibility of your book s in the kindle store by adding additional search keywords to your titles. How to get selfpublished books into stores and libraries. Self publishing, marketing whether youre working with a traditional publisher or youre going the self publishing route, one things the same.
Self published books now account for 30% to 40% of ebook sales. Below are a few of the book marketing services john kremer offers to book authors, self publishers, ebook writers, and book publishers. But if you are publishing by yourself and wish to be read by as many among your target audience as possible, you will have to learn an additional skillhow to market your books. Marketing selfpublished books explained in 9 basic steps. Books, movies, and music albums are advertised for months before they are launched in order to build the hypeand your book is no differ. While writing will get your book published, promotion and marketing is what will get.
Here are five tips for using the power of the pen to market your book, even as an unknown, self published author. Im trying to get my first book published and would love to learn more information about how to use social media to promote myself. Marketing your book for selfpublishers and indie authors. School library is the entrance to the world of books for most kids below age 12. How to market your kindle ebook in 10 steps business 2.
You can promote your book yourself with email, websites, and other outreach. The bottom line is to practice selling your books one by one. If you think your book fails on any of the first three points, you will probably be wasting your time trying to implement the remaining book marketing tips and advice. Book marketing and selfpromotion resources iuniverse. Because you are the publisher, youre also the marketer.
Making your book available for purchase online is easyand included in our two toptier publishing packages. How much does it cost to selfpublish a book in 2020. Selfpublishing, marketing whether youre working with a traditional publisher or youre going the selfpublishing route, one things the same. Instead of trying to sell your book to faceless thousands, find one person who needs and wants your book. But without marketing your book, no one beyond your friends and family will read it.
I bought this book as the description resonated with some of my recent thoughts on book marketing, having been trying to market my own self published book for a few months now, with no success. This, in my experience, is the most problematic aspect of childrens book marketing and something ive yet to nail or test properly. Similar comment that mary made, i try to encourage my students to start their marketing before they publish their book. Also offers a specific ability to promote box sets. How successful authors use social media to sell more books. Launches are designed around getting your book into a bookshop and keeping it. Book marketing made easy how will readers know where to find my book online.
Author and publisher michael wiese has been writing and marketing books successfully for over three decades. Parents are extremely busy and im conscious of not wanting to add to their todo list unless i have something of genuine interest to share. Aug 01, 20 promote and market your book like a master. For my book, i wrote a post on the 3rd day of the free promotion about how i outsourced the creation of this book in less than 5 hours called how a bunch of emails became a bestselling kindle book. Ensure your books are stocked in a local school and public libraries. But if its your goal to reach readers other than friends and family, then selfpromotion is a must. Services like and amazons createspace mean its never been easier to become an author and publish a book. He tells all his fortyplus authors sell one book at a time. Jul 15, 2014 marketing a book is supposed to be the hardest part of self publishing. Marketing a book is supposed to be the hardest part of selfpublishing. This guide will walk you through the 5 most successful steps to marketing your book. Ebooks themselves make up close to 40% of all books sold, and in 2018 they are set to outsell print books. Download it once and read it on your kindle device, pc, phones or tablets.
I will begin my advice on how to promote a self published book with the three key elements a book needs to stand any chance or success. There are all kinds of ways to use paid promotion to spread the word. Today, only six months after publishing my second book, im publishing my fourth book ive self published three books. What does it take to promote your selfpublished book.
Consider all of the resources and options available to make the absolute most of your marketing efforts. In my case, considering the nature of my fulltime job, i. If you aim to write and sell books, then use your social media platform judiciously because it can easily become a huge time waster. This is a vital step in the promotion and marketing of your book. Marketing selfpublished childrens books requires appealing to both kids and adults. Many selfpublishers especially those who are writing nonfiction give themselves the best chance of success by. My number one piece of advice for self published authors is to use the triedandtrue method of handselling the book, totten says. After publishing your book, youll want to promote it to prospective readers. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. After i published my first book, it took six years before i published my second book. Her specialty is ya authors, so smith matched me with the appropriate person for my book. Theres a big difference between making your own book and marketing it. Use the search listing tools amazon gives you so readers can find your book. Heres where a little bit of investment can go a long way.
Developing a promotional strategy webinar recording youtube. Choose the right categories and keywords for your book. Most books, even good ones, will languish, invisible among millions of available titles, unless you do. Attract readers with a great book sales description. My current passion is the reimagining of the book publishing industry as a business and thriving artform. Get your book translated into one of the widely spoken languages like spanish or german to increase your sales reach. When i published the coaching habit, little did i know how big it would be for me. Ive worked in pr in the past, and it was very clear that emma knew her stuff. Click promote and advertise under kindle ebook actions or paperback actions. John kremer is the author of 1001 ways to market your books and developer of the relationships matter marketing program. Set up your author blog, start an email list, guest post, do blog tours, create a facebook fan page, seo your books and make them available on all the major book distribution platforms for best results. How i sold 10,000 copies of my selfpublished book when failure isnt an option how to find your readers an interview with fauzia burke, author of online marketing for busy authors. Mar 05, 2020 self publishing is on the rise and many people are bypassing the traditional route of seeking the affirmation of publication worthiness via commercial publishers and are striking out on their own, with a large dollop of self faith. You swallow hard before writing the check, but youre sure youll recoup your.
Put something inside your book that encourages people to sign up for your email list. The cost to publish a book depends on a the length of the book and b the level of quality you want. Self publishing is on the rise and many people are bypassing the traditional route of seeking the affirmation of publication worthiness via commercial publishers and are striking out on their own, with a large dollop of self faith. Increase your online presence to spread the word about your book. Book marketing made easy xulon press christian selfpublisher. Here are five tips for using the power of the pen to market your book, even as an unknown, self. As a selfpublished author, you should know as much about marketing your book as you do about writing it. Have an online book tour and plan a costeffective online campaign. Children dont have much to spend on books but if they like one of your free books, its most likely they will buy others. Self marketing power is all about self promotion and the book recommends seeking out new opportunities to promote yourself twenty four hours per day. Five simple ways to promote your selfpublished book.
1037 532 14 544 111 741 246 136 394 948 1587 1214 812 308 1562 1321 152 71 46 1452 241 222 749 1149 628 1304 981 729 1202